Potential of Design Thinking

Today, Business Standard published my article on “Potential of Design Thinking” highlighting Design Thinking approach to stretch the vision of startups beyond the current reality to a desired state of 10X growth.

Traditionally, startups in India were limited to local geography-driven, short-term vision of ‘produce local’ and ‘sell local’. Recent trends in globalisation and liberalisation have provided greater opportunities to explore markets beyond the country and this warrants a wider thinking — a complete shift in the way we approach problem solving.

The success of this journey for startups will hover around the focus on “who is my customer”, “what does my customer wants” and not “what can I offer”.

#designthinking #startups

May 10, 2020

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Arun Jain