India Handmade Collective (IHMC) has a fascinating story of ‘connecting’ people. During a 2-hour virtual Design Thinking workshop session conducted recently, we had the opportunity to listen to 50 like-minded people who were involved in organic and handmade fabric. We were awed by the fact that they provide employment opportunities to farmers, spinners and weavers in the villages, connecting them with the right contacts and guiding them to upskill their talents.
For this process, they created a WhatsApp group and arrived at a common name for the collective by a pure consensus building process over a time of two weeks. They together decided the logo, the guidelines for working together in the group and then chose the right products for sale and the design for the online sales store.
I saw the power of purpose, driving the power of collectives.
It is just the beginning of the coming together of an institution. Let us wish them good luck!
#IndiaHandMadeCollective #ruralindia #ruralartisans
